Category: Health News

The companies have forged an exclusive partnership to provide free access to natural, sustainable, effective period products and reach consumers through interactive advertising content at SOS’ 100+ locations.

SOS Machine
Rael advertising displayed on a SOS machine

BOSTON – October 25, 2022 – (Newswire.com)

SOS, the Boston-based company that is redefining wellness on the go through a fast-growing network of smart vending machines, is announcing its exclusive product partnership with Rael, the 360 holistic feminine and beauty company focused on clean period care, intimate care, and skincare. 

Together, the female-founded and -led brands are committing to give away 200,000 tampons and pads at all of SOS’ 100+ machines throughout the next year in an effort to increase access to essential personal care products in high-traffic public locations where people need them most. The partnership is backed by a six-figure investment from Rael and is the largest direct brand investment to date for SOS.

“Every woman has experienced a moment when she needed a tampon and one was nowhere to be found, a frustrating feeling only exacerbated when in a public space like a sporting arena or office building,” said Susanna Twarog, co-founder and co-CEO of SOS. “We believe that all people deserve access to period care products wherever, whenever, and our partnership with Rael helps us bring that mission to fruition as we make their organic, effective pads and tampons available for free in all of our machines.”

Easily recognizable by their curvy shape and sleek video touch screen, SOS machines offer a range of exceptional just-in-time personal care and wellness products to meet a variety of needs. Completely cardless and contactless for consumers, SOS machines also deliver targeted, interactive advertising and educational content when not in use. This digital component is a unique aspect of SOS machines and enables highly targeted brand-building and customer acquisition programs that help brands stand out in an increasingly competitive marketplace. As part of the partnership, Rael will have access to personalized marketing campaigns and valuable data capture information at all SOS locations. 

“In today’s competitive marketing landscape, it has become harder than ever for brands to cut through the noise and capture consumer attention,” said Robina Verbeek, co-founder and co-CEO of SOS. “SOS machines provide a unique opportunity for brands to meet consumers exactly where they are in their moment of need and offer an immediate solution with a top-quality product. That is the type of impact that resonates with consumers and generates brand loyalty. Pair that with our first-party data capture capabilities, and brands have valuable insight to build a loyal customer base.” 

“We are excited to launch this initiative with SOS to promote equitable access to feminine care products. Our mission has never been clearer, and through this partnership, we look forward to giving more people access to healthy, organic options in women’s wellness and hygiene,” said Sorah Park, Chief Marketing Officer of Rael. “We know there can be a real financial burden when accessing feminine hygiene products, especially organic, and Rael is committed to providing greater ease for those in need of clean, safe, and effective solutions through the high-traffic access points in urban cities where SOS machines featuring Rael can be found.”

Launched in 2020 by Susanna Twarog and Robina Verbeek, SOS has grown its footprint to include prominent placement at high-traffic areas including New York City’s iconic Rockefeller Center, top sporting venues like Fenway Park, FLA Live Arena and TIAA Bank Field, in addition to a variety of public spaces around Boston, including Boston Children’s Hospital, District Hall, Prudential Center, South Station, and more. 

For more information, visit www.worldofsos.com. 

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About SOS

SOS is transforming wellness on the go through a network of smart vending machines that deliver just-in-time necessities where and when you need them most. Each machine offers modern, premium health and wellness products from brands such as Rael, Megababe, First Aid Beauty, Drybar, and more. The company’s design-first hardware features a large, engaging touchscreen and serves as a visually rich advertising and marketing platform. SOS currently has more than 100 locations spread across Massachusetts, Florida and New York. 

About Rael

Rael is made by women for all people who bleed. Founded by three Korean American women in Los Angeles, including CEO Yanghee Paik in 2017, Rael empowers women to make healthier choices for their bodies through its safe and high-performance personal care products accessible to women around the world. Thoughtfully designed with natural and sustainable materials, Rael’s products are manufactured with cutting-edge South Korean manufacturing technology to deliver the latest innovations in feminine and skin care, providing a 360° holistic solution for the modern woman. Rael products can be found at getrael.com, as well as major retailers including Amazon, Target, Walmart, CVS, and Walgreens. Rael is backed by Unilever Ventures, BAM Ventures, PGVC, Softbank Ventures Asia, and Atinum Partners among others.

Contact Information:

Amy Tatnall
amy@madeyoufeel.com

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Female-Founded Personal Care Disruptors SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads

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Legendary supermodel Naomi Campbell shares a 10-minute skincare routine that will have you ready to take on the world. Naomi’s beauty look features zinc spray, a microneedle roller, Vitamin C powder, highlighter, a brow brush and much more. Shop this beauty routine: La Roche-Posay Serozinc Toner for Oily Skin with Zinc: Dr. Sebagh Pure Vitamin […]

Drag Racing Community Mourns the Loss of a Life Well Raced

Tom Hoover’s 1966 Fishbowl Dragster
Hoover with friend Steve Anderson (far right) showcasing his 1966 front-end \”fishbowl\” dragster that Hot Rod magazine called most beautiful dragster ever built in the March 2015 issue.

MINNEAPOLIS – October 24, 2022 – (Newswire.com)

Showtime Racing announces the renowned National Hot Rod Association (NHRA) professional drag racer, beloved husband, and father of four, Tom “Showtime” Hoover passed away Friday evening at the age of 81 from natural causes compounded by health complications. Ironically, for a man who raced the loudest automobiles in motorsports, Hoover died peacefully at St. Joseph’s hospital just minutes from his MN home and his hometown racetrack Brainerd International Raceway. 

Hoover was a cornerstone of the NHRA, IHRA and AHRA professional drag racing community for almost four decades, having built a 35-year career of competitive racing achievements while delivering extreme thrills for fans in both of drag racing’s major racing categories: Top Fuel Dragster and predominantly in Funny Car. He raced from the 1960s to the early 2000s, creating a worldwide reputation for showmanship and performance on the track. This reputation earned him the nickname “Showtime”, a nod not only to his track record, but also for the stunning paint jobs on his cars by his painter and lifelong friend, Reed Holmes, as well as his colorful on-camera interviews and his candor with fans.

Hoover is survived by his wife of nearly 50 years Betten Hoover, and his children Trent Hoover (deceased in 2018), Troy Hoover, Leighe “Paige” Steers, and Landon Hoover, as well as 10 grandchildren and three great-grandchildren

“Anyone who ever met Tom, would certainly remember that very moment,” said his wife Betten Hoover (on left) who penned the book Out of the Groove about living life on the road. “His presence and personality were both larger than life and he could put a smile on anyone’s face with his wit and humor. He was fearless in his racing pursuits and lived for the sport, but it was his family legacy that meant the most to Tom.” 

While Hoover was determinately humble, his notable list of racing accomplishments throughout his career in funny car included the following:

Hoover was one of the first five funny car drivers in drag racing to break the 6-second quarter mile, 5-second quarter mile and 4-second quarter mile and is the only driver to be among the first to break all three milestones over three decades while racing in funny car.

In 1965, Hoover’s first “major” victory came at the American Hot Rod Association (AHRA) Winter Nationals in Phoenix Arizona. At just 24 years old, he was the youngest driver to ever win such a major event.

In the early 1970s, Hoover became one of the first dragster drivers to take on the challenge of driving and owning the then-newest class of drag racing vehicles, the nearly uncontrollable “Funny Car”. Hoover went on to win the AHRA Funny Car Championship three years in a row in 1976-77-78.

In 1977 Hoover won the NHRA Grand Nationals in Montreal, Canada. He followed up that victory in 1979, winning the NHRA Winter Nationals in Pomona, Ca. and went on to rank among the top ten NHRA Funny Car drivers in the nation almost every year through the late 1990s.

In the 1980s, Hoover became the fifth of eight members to the prestigious Cragar Five Second Club with a recorded elapsed time of 5.95 seconds in the quarter mile. The ’80s also saw Hoover bring international prominence to drag racing by racing at Santa Pod Raceway in Podington, England, where he partnered with UK-born funny car driver Bill “Cannonball” Sherratt, who became his closest collaborator and best friend. Tom went on to become an international ambassador of drag racing, bringing his passion for speed and pushing the limits of performance to Canada, Mexico and even earning the title of “World Champion of Australia” in a dragster in 1995.

Throughout the 1990s, Hoover continued to rack up wins, winning the National Race at Phoenix in 1992, the Fram Autolite Nationals in Sonoma, CA, in 1993, and the Pontiac Excitement Nationals in Columbus, Ohio in 1997, which he won just nine weeks after undergoing quadruple by-pass heart surgery, against the better judgment of his doctors.

In 2014, Hoover was awarded drag racing’s highest honor, induction into the International Drag Racing Hall of Fame. That was an incredible honor to him given his parents George – who was Tom’s crew chief well into his 80s – and Ruth Hoover were also inducted decades before him. 

Most recently, in 2016, the NHRA presented him with a special “Legend of the Sport” Award.

In recent years, Hoover was quoted as saying, “The greatest thing that I gained by being a professional in this sport was the many friendships that I made both here and abroad and the many memories that now sustain me. Memories anchor our lives on what was and what is still to be as we race into the future.”

Hoover had been in declining health in recent years but would still be seen at a few NHRA races each year most notably the NHRA Brainerd Nationals in his native Minnesota, catching up with old friends and fans alike. In his last years, Hoover could be spotted at Cacklefests with friend Steve Anderson showcasing his 1966 front-end “fishbowl” dragster that Hot Rod magazine called the most beautiful dragster ever built in the March 2015 issue. That car was exhibited as an art sculpture at the Weisman Art Museum in 2017. Tom Hoover’s racing family archive is housed in permanent collection of the Minnesota History Center in St. Paul, Minnesota.

To honor and celebrate Hoover’s life, the Hoovers are planning a Cacklefest and celebration of his life in Minneapolis, MN, to be announced shortly.

Media Contact: Paige Hoover-Steers, Cell: 312-402-2289, phooverpr@yahoo.com

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Contact Information:

Paige Hoover-Steers

VP, Showtime Racing

phooverpr@yahoo.com

312 402 2289

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Showtime Racing Announces the Death of Legendary Driver Tom ‘Showtime’ Hoover

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Virtual workshop on Nov. 17-18 bridges the gap between critical stakeholders to pinpoint today’s challenges and create forward-thinking solutions that enable the cell and gene therapy industry to create and deliver life-saving treatments equitably.

Be the Match
Be the Match

MINNEAPOLIS – October 24, 2022 – (Newswire.com)

The AcCELLerate Forum, a joint partnership between the American Society for Transplantation and Cellular Therapy (ASTCT™), the Center for International Blood and Marrow Transplant Research® (CIBMTR®), and the National Marrow Donor Program® (NMDP)/Be The Match®, brings key stakeholders together to identify ongoing needs and opportunities in cell and gene therapy for advocacy, measurement of value and impact and sustainability. The virtual workshop on Nov. 17-18, 2022, joins providers, payers, government agencies and industry members who will work together to define essential factors needed to create a sustainable cell and gene therapy ecosystem. 

“NMDP/Be The Match is proud to be one of the sponsors of this important forum that has interests for all key stakeholders across the ecosystem,” said Jeffery Auletta, M.D., Senior Vice President, Patient Outcomes and Experience, of NMDP/Be The Match, Chief Scientific Director, CIBMTR. “Our established relationships with a global network of transplant centers and cell and gene therapy developers uniquely position NMDP/Be The Match to bring these experts together to identify the needs and opportunities in this field for advocacy, measurement, and sustainability.”

Dr. Auletta will join industry and transplant center partners and other professionals to address the question, “Are Center-Specific Outcomes Possible for CAR T-cell Immunotherapy?” The participants will focus on the perspectives of the payer, data acquisition and analysis, and center perspectives in defining outcomes for CAR T cells. They will also discuss healthcare inequity, specifically barriers to access and their impact on cell therapy outcomes. The speakers will incorporate the evolving cell therapy landscape from industry collaboration to clinical trials and real-world treatment in their presentations and in a moderator-led roundtable with attendee participation. Visit the event website to register and see the complete schedule and list of presenters.

In addition to NMDP/Be The Match, the event co-hosts include:

The American Society for Transplantation and Cellular Therapy (ASTCT) is an international professional membership association of more than 3,000 physicians, investigators, and other health care professionals from more than 45 countries. Our mission is dedicated to improving the application and success of blood and marrow transplantation and related cellular therapies. For more information about ASTCT, visit www.astct.org and follow us on Twitter, @ASTCT.

The CIBMTR, a research collaboration between the NMDP/Be The Match and the Medical College of Wisconsin, facilitates critical cellular therapy research through a clinical database of more than 600,000 patients from more than 350 centers worldwide, with a biospecimen repository of more than 195,000 samples. 

Background:

The National Marrow Donor Program® (NMDP)/Be The Match® is the leading global partner working to save lives through cellular therapy. With 35 years of experience managing the most diverse registry of potential unrelated blood stem cell donors and cord blood units in the world, NMDP/Be The Match is a proven partner in providing cures to patients with life-threatening blood and marrow cancers and diseases. Through their global network, they connect centers and patients to their best cell therapy option—from blood stem cell transplant to a next-generation therapy—and collaborate with cell and gene therapy companies to support therapy development and delivery through Be The Match BioTherapies®. NMDP/Be The Match is a tireless advocate for the cell therapy community, working with hematologists/oncologists to remove barriers to consultation and treatment, and supporting patients through no-cost programs to eliminate non-medical obstacles to cell therapy. In addition, they are a global leader in research through the CIBMTR®—a collaboration with the Medical College of Wisconsin, investing in and managing research studies that improve patient outcomes and advance the future of care.

Contact Information:

Phyllis Grabot

phyllis@clarityqst.com

Bonnie Quintanilla

bonnie@clarityqst.com

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The AcCELLerate Forum to Focus on Creating a Sustainable Ecosystem of Cell and Gene Therapy

The post The AcCELLerate Forum to Focus on Creating a Sustainable Ecosystem of Cell and Gene Therapy first appeared on Enrose Magazine.